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Broadcast Camera Hire- Video Production Equipment and Video Editing Systems- Video Production Hire
Why Shoot on HD or HDV?
High Definition, simply put, is higher resolution video: more picture information than the existing standard definition (SD) broadcasts we watch in Europe (PAL system) or America (NTSC system).
Pal is currently 720 x 576 lines of information; HD can be either 1280 x 720 lines or 1920 x 1080 potentially almost 5 times more picture detail than SD. Also it is useful to note that HD standards are global standards as almost all HD TV’s and Monitors are able to display the differing frame rates.
Full HD, e.g. Sony’s HDCAM is equivalent to shooting a digitally 35mm film. HDV uses 25 megabytes per second digital video compression for high resolution high definition video that can be future proofed for the high definition future but also easily scaled down to today’s SD delivery formats. The advantage of HDV is it is now cost effective for productions companies to shoot your HD Corporate video production here in the uk on HDV for better quality, future HD-proof ability whilst retaining the cost effectiveness. HDV is excellent for live event filming; conference filming, documentary production and product launch filming or Corporate PR functions.
But why shoot HD? In terms of broadcast and worldwide distribution then consider the USA: a vast majority area of the states is covered by HD broadcast; consumers are rapidly converting to the HD capability in the same trend witnessed as DVD replaced VHS.
For corporate, you have cost effective (with HDV) higher quality, and importantly Future proofed video in the format that will be the next standard. One main advantage is when your productions are shown on large screens or projectors: here your corporate video. At higher definition will really stand out. The pictures are sharper, cleaner, put simply: just much better.
Recently Sky TV has announced HD broadcasts with the BBC set to follow in the future. Computers too will soon be able and ready for HD: “Microsoft says PC’s are available that can handle HD video.
HD demand is increasing and the days of SD (standard definition) are quickly approaching their end. Future-proof your production by filming in HDV or HD now.
High definition is here, it is the future and with the new HDV format it can be the best of both worlds without any cost implication. For more information about High definition broadcast production in the UK or for UK HD corporate video production call 3rd Eye Broadcast Ltd on (UK) 0121 693 9977.
What is HDTV?
There is a class of digital television that is getting a lot of press right now. It is called high-definition television, or HDTV. HDTV is a high-resolution digital format. The higher resolution picture is the main selling point for HDTV. Imagine 720 or 1080 lines of resolution compared to the 525 lines people are used to in the United States (or the 625 lines in Europe) -- it's a huge difference!
The formats used in HDTV are:
720p - 1280x720 pixels progressive
1080i - 1920x1080 pixels interlaced
1080p - 1920x1080 pixels progressive
"Interlaced" or "progressive" refers to the scanning system. In an interlaced format, the screen shows every odd line at one scan of the screen, and then follows that up with the even lines in a second scan. Since there are 25 frames shown per second, the screen shows one half of the frame every fiftieth of a second. For smaller screens, this is less noticeable. As screens get larger, the problem with interlacing is flicker.
Progressive scanning shows the whole picture, every line in one showing, every fiftieth of a second. This provides for a much smoother picture, but uses slightly more bandwidth.
New Cost effective HDV production solutions
The new HDV format is indeed making HDTV more affordable. Now that Sony has added the pro HDV cameras and an HDV decks we have new choices, such as shooting in 720p or 1080i. Many NLE companies have announced support for HDV, and others can edit HD with the help of third-party plug-ins. So you can shoot and edit HDV today. If you're shooting a documentary, special event, or corporate function, HDV is an exciting proposition: true HD on cost effective DVCAM tape. Dedicated video workstations can handle multiple, real-time streams of uncompressed HD and SD with effects so a stream or two of HD will pose little challenge. On the computer screen, HD footage looks phenomenal. HDV makes DVDs look old and blurry. You have to see it to be believe it.
3rd eye broadcast's High Definition Production in the UK allows clients to take advantage of the high definition camera revolution. High Definition in terms of HDV offers quality comparable to television, commercial and film production (for full HD) providing quality at competitive prices as the technology and equipment evolves.
As the digital revolution rolls on, it’s clear high definition is here to stay. Motion picture production is currently blazing the trail but to date the cost of using Hi-Def has been exorbitant. The release of HDV has changed this landscape for Corporate video production in particular.
3rd Eye broadcast aim to pass on the falling costs of high definition production. High definition is fast becoming the cost effective choice for television, corporate communications
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